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Kora vs HubSpot Service Hub

HubSpot Service Hub is the service product inside the HubSpot CRM platform. Kora is a standalone helpdesk with per-ticket pricing. Here is how they compare.

Prices checked 29 Oct 2026

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15 agents, 1,800 tickets a monthCalculation, not a customer
  • Kora$180 a month
  • HubSpot Service Hub Starter$105 a month
  • HubSpot Service Hub Professional$1,350 a month
  • HubSpot Service Hub Enterprise$2,250 a month
Quick answer
HubSpot Service Hub charges per seat across Free, Starter, Professional and Enterprise, with one-time onboarding fees of $1,500 and $3,500 on the top two plans. It works best alongside the HubSpot CRM. Kora is standalone and charges $0.10 per ticket created and nothing per member.

Verdict

Choose HubSpot Service Hub if

  • Companies already running sales and marketing on HubSpot
  • Teams that want service data connected to the CRM
  • Teams that want calling, sequences and playbooks with their support tool

Choose Kora if

  • Teams that want a standalone helpdesk without a CRM
  • Teams that want cost to follow tickets, not seats
  • Companies that want all departments in one workspace without per-seat fees

Pricing

What it costs at three team sizes

We assume 120 tickets per agent per month, so 5 agents create 600 tickets, 15 create 1,800 and 50 create 6,000. Kora costs $0.10 per ticket created and nothing per member.

5 agents, 600 tickets a monthCalculation, not a customer
  • Kora$60 a month
  • HubSpot Service Hub Starter$35 a month
  • HubSpot Service Hub Professional$450 a month
  • HubSpot Service Hub Enterprise$750 a month
15 agents, 1,800 tickets a monthCalculation, not a customer
  • Kora$180 a month
  • HubSpot Service Hub Starter$105 a month
  • HubSpot Service Hub Professional$1,350 a month
  • HubSpot Service Hub Enterprise$2,250 a month
50 agents, 6,000 tickets a monthCalculation, not a customer
  • Kora$600 a month
  • HubSpot Service Hub Starter$350 a month
  • HubSpot Service Hub Professional$4,500 a month
  • HubSpot Service Hub Enterprise$7,500 a month

Per-seat pricing is cheaper than Kora once an agent handles more than about 70 tickets a month on the cheapest plan ($7 per agent). Below that, Kora costs less.

HubSpot's page shows two prices each for Starter ($7 and $20) and Professional ($90 and $100) without labelling the billing option, so we use the lower figures as the likely annual rate. Enterprise is $150. Onboarding is a one-time $1,500 (Professional) or $3,500 (Enterprise). View-only seats are free.

Sources: HubSpot Service Hub pricing (checked 29 Oct 2026)

Features

Side by side

FeatureKoraHubSpot Service Hub
Pricing modelPer ticket created, $0.10Per seat per month plus one-time onboarding on Professional and Enterprise
Free option1,100 free creditsFree plan for up to 2 users
CRMNot offeredCore of the platform
Help desk and ticketingIncludedHelp desk workspace included
SLASLA targets by priority and categoryConditional SLAs listed, figures not stated
Knowledge baseBranded help center, 1 credit per published article1 knowledge base on Starter, more on higher plans
AI agent$0.30 per confirmed resolutionCustomer Agent runs on HubSpot Credits, free for 14 days with a Professional or Enterprise seat
Onboarding feeNone$1,500 Professional, $3,500 Enterprise, one time

Switching

Moving from HubSpot Service Hub to Kora

  1. 1Recreate your structure

    Create a Kora workspace and rebuild your categories, priorities and workflow (claim-based, assignment-based or auto-claim). It takes minutes, not a project.

  2. 2Move what matters

    Open tickets can be recreated by pasting them into Kora, where AI structuring writes the title and description and suggests the category, free of charge. You set the priority. Tickets can also be created through the public API.

  3. 3Recreate rules and targets

    Re-enter your SLA targets and automation rules in Kora. Teams usually start with fewer rules than they had.

  4. 4Run both for a short time

    Keep HubSpot Service Hub for anything Kora does not cover yet, such as email as a channel, and move the rest across.

Where Kora is weaker today

  • No CRM or marketing tools
  • No calling, sequences or playbooks
  • No email-to-ticket yet (planned)
  • No native integration with HubSpot
  • No single sign-on yet

Common questions

Is Kora a HubSpot alternative?

For the helpdesk part of Service Hub, yes. Kora does not include a CRM, marketing or sales tools.

What does HubSpot Service Hub cost?

Starter is $7 or $20 per seat, Professional $90 or $100 and Enterprise $150, with the billing option unlabelled on the page. Professional and Enterprise add one-time onboarding fees of $1,500 and $3,500.

Is there a free HubSpot plan?

Yes, for up to 2 users.

Is Kora cheaper than HubSpot?

At 120 tickets per agent per month, usually yes against Professional: 15 agents cost about $180 on Kora against $1,350 at $90 per seat, before onboarding.

Can I move from HubSpot to Kora?

For tickets, yes: recreate categories and rules and bring open tickets across by pasting them or using the API. CRM data stays in HubSpot.

Where do these prices come from?

From hubspot.com/pricing/service, checked on 29 Oct 2026. The page does not label every billing option, so confirm before you buy.

Related

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