Use case: fix onboarding friction in your SaaS

Most SaaS churn starts in onboarding. Iterato finds exactly where users get stuck and why.

Set it up

1. Create one event per key onboarding step, such as onboarding-step-connect-data.

2. Trigger collect() when a user completes, or abandons, that step.

3. Pass the plan and signup source with setUser() so you can compare segments.

What to look for in reports

• Steps with the most negative reactions

• Repeated phrases in AI summaries, such as "couldn't find" or "didn't understand"

• Errors in the attached console logs that point to a real bug, not a UX issue

Tip

Pair negative-only follow-ups with question_count: 3. Users who struggled are usually happy to explain, briefly.