Use case: find out why shoppers abandon their cart

Cart abandonment is lost revenue, and analytics only tell you that it happened. Iterato asks the shopper why, in the moment.

Set it up

1. Create an event such as cart-abandoned in your Iterato project.

2. Trigger it when a shopper leaves checkout or idles on the payment step.

3. Turn on follow-ups for negative reactions.

IteratoService.collect("cart-abandoned", {
  reaction_type: "thumb",
  initial_prompt: "Anything stopping you from completing your order?",
  followup_if_negative: true,
  question_count: 3
});

What you'll learn

• Price or shipping-cost surprises

• Trust concerns, such as unfamiliar payment options

• Technical errors, with the console logs attached for your developers