Iterato vs traditional surveys

Traditional survey tools ask everyone the same static questions. Iterato holds a short, adaptive conversation and analyses it for you.

The key differences

• Response depth: surveys ask fixed questions; Iterato's AI asks follow-ups based on sentiment

• Analysis: surveys mean hours of manual tagging and CSV exports; Iterato turns feedback into a prioritised roadmap automatically

• Developer context: a survey gets you "the app is slow"; Iterato attaches console logs and session data

• Completion: long forms feel like work and users drop off; a conversation feels natural, so more people finish

When a survey is still fine

For long-form research such as annual NPS or market studies, a classic survey still works. For in-product moments, conversational feedback gets you the "why".