Getting Started with Iterato: Setup Your First Feedback Campaign

Welcome to Iterato

Iterato is an AI-powered product management tool that helps you understand why users behave the way they do. Instead of relying on traditional surveys alone, Iterato uses conversational AI to uncover the real reasons behind user actions—complete with technical logs your team can act on.

The best part? Getting started is free and requires no credit card or coding knowledge. This guide will walk you through creating your account and launching your first feedback campaign.

Create Your Iterato Account

Starting with Iterato is simple and risk-free. You can sign up for a free account with unlimited access to core features—no credit card required and no time limits.

• Click the 'Get Started' button on the Iterato homepage

• Complete the account creation process with your email and basic information

• Verify your email to activate your account

• Log in to your Iterato dashboard to begin

Understanding Reaction-Based Feedback

Iterato's reaction-based feedback widgets are designed with human psychology in mind. These widgets ask users to respond with simple reactions (like emojis or quick responses) rather than lengthy written answers.

This approach leads to higher engagement rates and better conversion compared to traditional surveys. Users find them effortless to complete, which means you'll get more feedback from your audience.

• Reactions are quick and intuitive for users

• Higher engagement rates than text-based surveys

• Better data quality from genuine user sentiment

• Foundation for deeper AI-powered follow-up conversations

Set Up Your First Feedback Widget

Creating a reaction-based feedback widget in Iterato doesn't require any coding. The setup process is intuitive and guided, allowing you to create a widget in just a few clicks.

You'll define when and where the widget appears, what reaction options users see, and what you want to learn from their feedback.

• Navigate to the campaign creation section in your dashboard

• Choose 'Reaction-Based Feedback' as your widget type

• Configure the trigger (when users see the widget—page visit, button click, etc.)

• Customize the reaction options for your specific use case

• Write a clear, concise question or prompt for users

• Review your widget design and preview how it will look

Deploy Your Widget to Your Product

Once your feedback widget is ready, deploying it requires no coding. Iterato provides an easy way to integrate the widget into your product without touching any code.

You'll receive a simple installation snippet that your team can add to your product, or if your product uses common platforms, there may be integration options available.

• Copy the provided widget code snippet from your campaign settings

• Share it with your development team or add it directly to your product

• The widget will activate once the code is live on your site or app

• Monitor responses in real-time from your Iterato dashboard

Leverage AI-Powered Follow-Up Conversations

After users submit their initial reaction, Iterato's AI can automatically engage them in natural conversations to dig deeper. The AI adapts its questions based on the user's reaction, your business type, and user behavior—no static scripted responses.

This conversational approach uncovers the 'why' behind user actions, giving you insights that raw reaction data alone cannot provide.

• AI automatically engages users who provide reactions

• Follow-up questions adapt based on user feedback and behavior

• Conversations feel natural and human-like, not robotic

• Technical logs are captured for your development team

• Insights are compiled for actionable product decisions

Monitor and Analyze Your Feedback

Your Iterato dashboard displays all feedback and conversation data in one place. You can see user reactions, AI-powered conversation transcripts, and technical context together.

Use these insights to identify patterns in why users churn, what features delight them, or where friction exists in their journey.

• View all user reactions and responses in real-time

• Read AI conversation transcripts to understand user sentiment

• Access technical logs that help your dev team replicate issues

• Identify trends across multiple users and interactions

• Export data for further analysis or team discussion

Next Steps and Resources

You've successfully launched your first feedback campaign! As you gather insights, consider running additional campaigns targeting different user segments or product moments to build a complete understanding of your users.

Iterato's Academy and documentation provide deeper training on advanced features, best practices, and how to maximize the value of AI-powered feedback.

• Visit the Iterato Academy for training resources

• Explore the Developer documentation for integration details

• Talk to the Founder to discuss your specific use case

• Create additional campaigns to target different user moments

• Share insights with your product and engineering teams